Subject to serialisation of the module SIHOT.Sales, the RFM-value is shown in the guest profile and can be used for marketing purposes as a selection parameter in the guest selection.
The RFM-value distinguishes between companies (legal entities) and guests (natural persons) and compares the performances within these two groups respectively.
The monetary value is based on revenue incurred by the invoice holder. Therefore, the M-value may be very low in companies with a high frequency in bookings, if the guests booked by this company usually settle their own accounts.