The promo-code enables you to analyse the performance of advertising campaigns and other commercial activities, irrespective of the booking channel, medium or package.
The promo-code is stored in the reservation.
The promo-codes can be analysed via SICOM-server, forecasts (menu Sales & Marketing - Forecast by promo-code) and a special statistic (menu Sales & Marketing - Reports - Promo-code statistics).
Figure 18: Promo-code statistic
In addition, the promo-code can be used in LUA-scripts and therefore have a direct impact on the room rate, e.g. in form of early booking discounts.