Market Segmentation

The dialog market segmentation determines the attributes that define a certain market segment. E.g. if you enter a reservation with the source company/agency and the medium allotment contract, then SIHOT will automatically enter tour operator in the field market segment. You may use any combination of rate segment, reservation source, channel, reservation medium, NN1 and category.

 

The use of this function is optional. To work with this function, the registry key automatic calculation of market segment [1485] must be activated.

i NB: If this function is activated, the users will no longer be able to fill the market segment-field manually. Instead, SIHOT will always refer to the automatic segmentation.

 

Figure 149: Market segmentation